If you are a voracious social media user, you must have your accounts on Facebook, Instagram, Snapchat and YouTube. These are some of the prime platforms where every social media geek will have its presence. We are guilty too.
However, if you think that, by having a new YouTube channel, building up a page or profile, you have all under control, then you are wrong. You need almost an army of additional tools if you want that your social media gets strong enough so that it can handle your bills.
This blog will give you all the information you will need to kickstart your social media marketing journey.
What is Social Media Marketing?
When you take some initiative to promote your business, using different content formats on several social media platforms is known as social media marketing.
Magnified illustration with the word Social Media on white background.
It is an all-round and well-versed marketing strategy. In order to generate leads or customers, you will have to tailor your content to fit their needs and wants. So when the potential customers look at the content that person should nod or agree to it.
Social Media Marketing is not like a newspaper ad or a billboard where it craves for attention. In social media marketing, your brand personally meets and interacts with your target audience. However, you cannot clone your content for more than one platform.
In other words, you have to maintain a separate content calendar for every social media platform. So, your social media marketing strategy for every platform will differ. To plan and strategize content for every platform, you need to know more about each one.
As stated above, even if you are not so updated regarding social media, you must have heard the name of Facebook or better, you have used it. So when it comes to social media, Facebook is and will always remain the king.
Facebook is the most used platforms by everyone be it business, marketers or your potential consumers. So you need to start your marketing journey with Facebook, and it is the best platform to begin. According to sprout social 2019 index, Facebook has an army of best social media marketing tools to offer.
Facebook marketing is the ideal marketplace for B2C products and services to impact your target audience.
Instagram is a platform where you communicate with your audience through single posts, carousel posts, videos, reels and stories. There is one tool or strategy that will help you reach a greater target audience, hashtags.
In Instagram, you use hashtags relevant to your niche and think your target audience might be following.
Now let us talk about the types of posts you can make on Instagram:
- Posts: There are two kinds of posts on Instagram
- Single- You can post single images.
- Carousel- Carousel allows you to post 10 images as a card. It is like a series of images which you can post.
- Stories: Instagram stores are just like WhatsApp stories. The only difference is that there are plenty of other options which you can choose from, such as different fonts, filters and stickers.
- Reels: Reels are just like short videos, which is almost similar to Tiktok. You can record short videos, edit and post.
- IGTV: Reels are for short videos, you can use IGTV for posting long videos.
Standard marketing techniques won’t give you results. Instagram is the ideal place for you to connect and engage with your target audience.
Ever heard of microblogging site? If no, then Twitter, it is the one. Twitter is one of the top social media platforms, which is running from the ages.
Twitter is the best place for you to get noticed if you are a new business. The usage of Twitter has drastically increased in recent times.
The registered users can like, comment and retweet each other’s tweet. People like and engage with those posts which resonate with them. Live-tweeting happens during live sports or events.
Twitter marketing is a great way to communicate with your target audience regarding your brand offerings.
LinkedIn is a purely professional website or platform. Here anyone who wants to connect with more professionals or hire professionals are registered. So, it is an entirely professional networking domain. If you wish to employee marketing, it is an ideal place to increase your brand awareness or increase your B2B lead generation.
LinkedIn is in the highest number in terms of lead generation, even above Facebook. So, you can understand the power of this platform. On LinkedIn, users are more active than on Facebook, this single insight is useful to allocate your resources smartly.
There are many other platforms such as Pinterest, YouTube, Snapchat and more when it comes to social media marketing.
Benefits of Social Media Marketing
Increase in brand awareness
You are all set to take your business, built a strong funnel, and now you need to attract your potential customers. Social media is the best way to let your potential customers let them know regarding your advent in the industry.
You can measure your results through your likes, comments, shares, tweets and many more. You can also add links to your webpages or profiles to help your audience transition from post to the main domain.
Increasing the conversion
Now if people have followed your account and you are already are getting likes and shares, it is your turn to persuade them so that they can transform into your potential buyers.
You can arrange giveaways or give them offers and discounts on your products to be more interested.
Get Inspired from Competitors
When you are on social media as a brand, you can look at what your competitors are doing and how much advantage they are gaining from that. So you can also get inspired by them and implement those strategies to enhance your brand as well.
Connect With Customers
When your business gets on social media, you can see what your customers are talking about. How do they feel about the products? How you can solve them through your business and services?
So now you have an idea of how this social media thing works, right? Now all you need to do it understand the platform and the audience so that you can build your social media marketing strategy useful.
In case you are still unsure and if you think that you cannot do this alone. Mediabird can always help with social media marketing services. We will drive organic traffic and boost your profile stats as well. You can see the results very effectively.
So are you ready to level up your game in social media? If yes, talk to us now.